Assistant Professor in Marketing at Bhavan’s Royal Institute of Management. He qualified UGC NET-JRF in Management before securing Doctorate from School of Management Studies, Cochin University of Science and Technology. He previously worked in premier higher education institutions of the country.

PhD on the topic “Attracting and retaining the mall millennial shoppers: Role of mall attributes, mall entertainment experience and shopping value” from School of Management Studies, CUSAT.

MBA ( Marketing and Operations) – School of Management Studies, CUSAT

M.Sc Applied Psychology – Annamalai Univeristy

B.Sc Mathematics – Sacred Heart College, Thevara.

 Consumer Behaviour, Retail Marketing, Shopping Mall Entertainment Experience, Marketing Research

Major Conference Paper Presentations 

Presented the research paper titled “Mall Shopping Value and its Mediating Effect on Word of Mouth, Purchase Amount and Repatronage Intention: A Study on Mall Shopping Experience” in the ‘3^rd International Conclave on Globalizing Indian Thought’, held at IIM, Kozhikode during 1-3 December 2021.

·   Presented the research paper titled “Attraction And Retention Of Mall Shoppers Through Entertainment Experience: A Bibliometric Method” in the International Conference on Business Management and Allied Disciplines held on July 8^th, 2022 at University of Kerala

·        Presented the research paper titled “Mediation Effect of Shopping Mall Entertainment

Experience, Utilitarian Value and Hedonic Value: A Study on Mall Repatronage Intention” in the ‘2nd International Conclave on Globalizing Indian Thought’, held at IIM, Kozhikode during 16-18 December 2021.

·      Presented the research paper titled “Relationship between Job, Orientation and Performance of Sales People – A Financial Services Industry Perspective” in the International Conference on Marketing, Technology and Society, held during September 29 to October 1, 2016 at IIM Kozhikode.

·       Presented a paper titled “Customer Experience Management and its impact on Customer Loyalty” in the National Conference on New Paradigms in Business and Management, held during April 20-21, 2017 at School of Management Studies, Cusat.

·         Attending six-day MDP on “Decision Making Skill Development with Case Study Analysis” in Marian Institute of Management between April 8-13, 2024.

·         Attended two-day MDP from XIME, Kochi on the topic titled “Optimizing Marketing Decisions through Marketing Research” from 10^th – 11^th March, 2017.

·         Attended an FDP from IIM, Kozhikode on the topic titled “Innovative Approaches in Management Teaching” from June 13-18, 2016.

·         Attended an FDP from IIM, Kozhikode on the topic titled “ Pedagogy in Management Education” from December 14^th- 18^th  Dec. 2015

·         Attended an FDP from IIM, Kozhikode on the topic titled “Technology Enabled Teaching and Learning” from 19-23^rd Aug. 2015.

·         Attended an FDP from IIM, Kozhikode on the topic titled “Doctoral Research in Marketing & Behavioral Sciences” from 11^th -15^th Nov.  2013.

·         Attended an FDP from XIME, Kochi on the topic “ Writing and Publishing Cases Studies & Research Articles” on 18^th and 19^th Mar. 2019

 ·         Attended an International Conference on Methodological Development in Business Research at XIME Kochi From 3^rd – 4^th March 2017.

·         Attended an International Seminar on Research Impact, Publishing and Profiling- Jointly organized by CUSAT and Kerala Library Association- on 3^rd Jan 2014.

·         Attended National Seminar on “Significance of Research, Awareness of Academic Identities and Visibility of Academic Works”, organized by Cochin University of Science and Technology on January 15^th, 2024.

·         Attended a National Conference on New Paradigms in Business and Management at School of Management Studies, CUSAT from 20-21th  April 2017.

·         Attended a National Workshop on Research Report Writing at Rajagiri College of Social Science from 17^th – 18^th February 2017.

 ·         Attended “Workshop on Web and Text Analytics” organized by DDUKK, CUSAT on May 14-15^th   May, 2021

·         Attended “Hands – on – Workshop on Structural Equation Modeling using SmartPLS” organized by Research Smiths during11^th – 14^th February, 2021.

1.   Research Article titled “Attraction And Retention Of Mall Shoppers Through Entertainment Experience: A Bibliometric Method” was published in Management Innovator with ISSN 0974-6749

2.      Research Article titled “Mediation Effect of Shopping Mall Entertainment Experience, Utilitarian Value and Hedonic Value: A Study on Mall Repatronage Intention” was published in the Conference Proceedings of ‘2nd International Conclave on Globalizing Indian Thought’ at IIM Kozhikode with ISBN: 978-93-5493-297-7 

3.      Research Article titled "Moderating Effect Of Shopping Value And Entertainment Event Participation On The Shopping Satisfaction From Mall Attributes For Generating Repatronage Intention" was published in International Journal of Commerce and Management Research with ISSN: 2455-1627.

4.    Research Article titled "Holistic Entertainment Experience In A Shopping Mall For Re-Patronage Intention" was published in International Journal Of Research And Analytical Reviews with ISSN 2349-5138.

5.      Published the research paper titled “Mall Shopping Value and its Mediating Effect on Word of Mouth, Purchase Amount and Repatronage Intention: A Study on Mall Shopping Experience” in the  International Conclave on Globalizing Indian Thought’, held at IIM, Kozhikode during 1-3 December 2021. (ISBN:  978-93-5680-326-8)

6.      Published a chapter in the book titled “Emerging Paradigms in Business” on the topic “Customer Experience Management and its impact on Customer Loyalty” published by Cusat. ISBN:  978-93-80095-99-8